Objectives: The prevalence of obesity has increased dramatically in recent decades, presenting a significant global health challenge. This study investigates the impact of exposure to television advertisement and food purchasing preferences on body weight among adults.Material and Methods: Using a sample of 1051 individuals aged 18-45 years, data were collected through online surveys assessing demographic characteristics, television viewing habits, advertisement exposure, and food purchasing behaviors.
Results: Female participants showed a greater inclination towards food advertisements and subsequent food purchases influenced by advertisements(p